/* Sora homepage redesign draft. Look from sora-funnel-v2: DM Sans + Instrument Serif, paper / ink / lavender.
   Round 6: less is more. The visuals carry the page, with key words only: who Sora is, what we do, how good we are.
   Named home.css on purpose: the four Newcastle service pages load https://sorasolution.com/styles.css, so that file must stay as it is. */
:root{--paper:#f1efe9;--ink:#171918;--muted:#55584f;--line:#cfcec7;--panel:#e8e6df;--accent:#ccb4ef;--purple:#654585;--serif:'Instrument Serif',Georgia,serif;--sans:'DM Sans',Arial,sans-serif;--gutter:7vw;--wrap:1320px}
*{box-sizing:border-box}
[hidden]{display:none!important}
html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);font-size:17px;line-height:1.5;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img,video{max-width:100%;display:block}
h1,h2,h3,h4,p,ul,ol,figure,blockquote{margin:0}
ul,ol{padding:0;list-style:none}
h1,h2{font-weight:500;letter-spacing:-.05em;line-height:1.04}
h1{font-size:min(6.1vw,12vh,104px)}
h2{font-size:clamp(36px,4.4vw,62px)}
h1 em,h2 em,h3 em,h4 em{font-family:var(--serif);font-style:italic;font-weight:400;letter-spacing:-.02em}
h3{font-size:clamp(22px,2vw,30px);font-weight:500;letter-spacing:-.03em;line-height:1.15;text-wrap:balance}
b{font-weight:500;color:inherit}
button,input,select,a{font:inherit}
button,a{-webkit-tap-highlight-color:transparent}
button{cursor:pointer;border:0;background:transparent;color:inherit;padding:0}
a{color:inherit;text-decoration:none}
button:focus-visible,a:focus-visible,input:focus-visible,select:focus-visible,summary:focus-visible{outline:2px solid var(--purple);outline-offset:4px}
br.m{display:none}
.eyebrow{font-size:12px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;display:block;margin-bottom:24px}
.btn{display:inline-flex;gap:22px;align-items:center;justify-content:space-between;padding:16px 24px;min-height:52px;border-radius:2px;background:var(--ink);color:var(--paper);font-size:15px;font-weight:500;transition:transform .25s}
.btn:hover{transform:translateY(-2px)}
.btn.light{background:var(--paper);color:var(--ink)}
.btn.ghost{background:transparent;border:1px solid currentColor;color:inherit}
.btn i{font-style:normal;font-size:12px}
.tlink{font-size:16px;border-bottom:1px solid currentColor;padding-bottom:2px}
.more{margin-top:32px}


section{position:relative;overflow:hidden}
.inner{width:100%;max-width:var(--wrap);margin:0 auto}
.dark{background:var(--ink);color:var(--paper)}
.do{padding:clamp(72px,8vw,120px) var(--gutter)}

/* the big word on each service */
.word{font-size:clamp(68px,12vw,190px);line-height:.95;letter-spacing:-.06em}
.word em{display:block;font-size:clamp(28px,3.4vw,52px);line-height:1.1;letter-spacing:-.02em;margin-top:clamp(10px,1.2vw,18px)}

.marquee{overflow:hidden;mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent);-webkit-mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent)}
.track{display:flex;align-items:center;width:max-content;animation:scroll 44s linear infinite}
.marquee:hover .track,.reel-wrap:hover .track{animation-play-state:paused}
.logo-track img{height:26px;width:auto;flex:none;margin-right:44px}
.reel{animation-duration:58s}
.snap{position:relative;flex:none;width:clamp(270px,27vw,430px);margin-right:clamp(16px,1.8vw,26px);padding:6px;background:#fff;border-radius:6px;box-shadow:0 18px 34px -18px rgba(0,0,0,.5),0 0 0 1px rgba(0,0,0,.05);transition:transform .3s}
.snap:nth-child(odd){transform:rotate(-1.8deg)}
.snap:nth-child(even){transform:rotate(1.6deg)}
.snap:hover,.snap:focus-visible{transform:rotate(0) scale(1.03)}
.snap>img{width:100%;height:auto;aspect-ratio:3/2;object-fit:cover;border-radius:3px}
.snap-logo{position:absolute;left:14px;bottom:14px;display:flex;align-items:center;padding:6px 10px;background:rgba(255,255,255,.96);border-radius:3px}
.snap-logo img{display:block;height:20px;width:auto;max-width:120px;object-fit:contain;filter:brightness(0)}
@keyframes scroll{to{transform:translateX(-50%)}}



/* nav + progress */
.top{position:fixed;top:0;left:0;right:0;z-index:25;padding:22px var(--gutter);display:flex;align-items:center;justify-content:space-between;color:#fff;transition:color .25s,background .25s,padding .25s}
.top.stuck{padding-block:13px;background:rgba(23,25,24,.86);-webkit-backdrop-filter:blur(12px);backdrop-filter:blur(12px)}
.top.stuck.on-light{background:rgba(241,239,233,.92)}
.home{display:block;opacity:0;visibility:hidden;transition:opacity .25s,visibility .25s}
.past .home{opacity:1;visibility:visible}
.top .logo{height:34px;width:auto}
.logo-d{display:none}
.top.on-light{color:var(--ink)}
.top.on-light .logo-l{display:none}
.top.on-light .logo-d{display:block}
.top-links{display:flex;align-items:center;gap:26px;font-size:14px;font-weight:500}
.top-links a{opacity:.82}
.top-links a:hover{opacity:1}
.top-links a.on{opacity:1;text-decoration:underline;text-underline-offset:5px}
.top-links .cta{opacity:1;border-bottom:1px solid currentColor;padding:6px 0 3px}
.progress{position:fixed;top:0;left:0;right:0;height:2px;z-index:35}
.progress i{display:block;background:var(--accent);height:100%;width:0}



/* full-bleed film */
.photo{color:#fff;isolation:isolate}
.photo .bg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:-2}
.photo:after{content:'';position:absolute;inset:0;z-index:-1;background:linear-gradient(90deg,rgba(0,0,0,.74),rgba(0,0,0,.18)),linear-gradient(0deg,rgba(0,0,0,.5),transparent 60%)}


/* hero: big logo, Joel, and the client logos all above the fold */
.hero{min-height:100svh;display:flex;flex-direction:column;justify-content:flex-end;padding:90px var(--gutter) 0}
.hero>.inner{position:relative;z-index:1;padding-bottom:clamp(26px,3.4vw,44px)}
.hero .inner>*{animation:rise .9s cubic-bezier(.2,.7,.2,1) both}
.hero .inner>:nth-child(1){animation-delay:.1s}.hero .inner>:nth-child(2){animation-delay:.2s}
@keyframes rise{from{opacity:0;transform:translateY(24px)}to{opacity:1;transform:none}}
.hero-brand{position:relative;z-index:1;width:100%;max-width:var(--wrap);margin:0 auto clamp(22px,2.6vw,38px)}
.hero-logo{height:clamp(56px,5.6vw,92px);width:auto;animation:rise .9s cubic-bezier(.2,.7,.2,1) both}
.hero h1 .eyebrow{letter-spacing:.14em;font-family:var(--sans);line-height:1.5;margin-bottom:16px}
/* steel caps kit: real boots, hard hat and hammer as floating cut-outs, held on the same line as "steel caps."
   pop uses opacity + scale and the float uses translate, so the two animations never fight over transform */
.hero h1 .nw{white-space:nowrap}
.kit{display:inline-flex;align-items:center;height:1em;margin-left:.18em;vertical-align:-.12em}
.kit img{width:auto;filter:drop-shadow(0 .16em .14em rgba(0,0,0,.5));animation:pop .6s cubic-bezier(.2,.9,.3,1.25) both,float 4.6s ease-in-out infinite}
.k-boots{height:1em;rotate:-6deg;animation-delay:.7s,0s!important}
.k-hat{height:.84em;margin-left:-.02em;rotate:9deg;animation-delay:.82s,-1.5s!important}
.k-hammer{height:1.02em;margin-left:-.12em;rotate:-4deg;animation-delay:.94s,-3s!important}
@keyframes pop{from{opacity:0;scale:.6}to{opacity:1;scale:1}}
@keyframes float{0%,100%{translate:0 -.05em}50%{translate:0 .06em}}
.hero-actions{display:flex;align-items:center;gap:16px 24px;flex-wrap:wrap;margin-top:clamp(22px,2.4vw,32px)}
.hero-joel{position:absolute;z-index:0;right:calc(var(--gutter)*.6);bottom:0;height:min(56svh,600px,46vw);aspect-ratio:511/1000;filter:drop-shadow(0 10px 40px rgba(0,0,0,.45))}
.hero-joel>*{position:absolute;inset:0;width:100%;height:100%;object-fit:contain;object-position:bottom}
.joel-vid{opacity:0;transition:opacity .4s}
.joel-vid.on{opacity:1}
.hero-clients{position:relative;z-index:2;margin-inline:calc(var(--gutter)*-1);background:rgba(16,18,17,.72);-webkit-backdrop-filter:blur(14px);backdrop-filter:blur(14px);border-top:1px solid #ffffff1f}
.hero-clients-in{display:grid;grid-template-columns:minmax(150px,210px) minmax(0,1fr);gap:clamp(24px,4vw,64px);align-items:center;max-width:calc(var(--wrap) + 2*var(--gutter));margin:0 auto;padding:clamp(14px,1.5vw,22px) var(--gutter)}
.wall{display:grid;grid-template-columns:repeat(7,minmax(0,1fr));gap:12px clamp(16px,2.2vw,34px);align-items:center;justify-items:center}
.wall img{width:100%;height:clamp(22px,2.2vw,32px);object-fit:contain;filter:brightness(0) invert(1);opacity:.92}
.wall-mq{display:none}
.hero-clients .logo-track img{filter:brightness(0) invert(1);opacity:.92}
.cred{font-size:13px;line-height:1.3;color:#ffffffc9}
.cred em{display:block;font-family:var(--serif);font-size:clamp(30px,2.8vw,42px);line-height:1;color:#fff;margin-bottom:4px}

/* who we are */
.who{padding-top:clamp(72px,8vw,120px)}
.who-head{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:clamp(28px,5vw,80px);align-items:end;padding-inline:var(--gutter);max-width:calc(var(--wrap) + 2*var(--gutter))}
.who-head>div{padding-bottom:clamp(70px,7vw,110px)}
.who-film{width:clamp(300px,36vw,540px);aspect-ratio:16/9;object-fit:cover;border-radius:4px;background:#ddd;margin-bottom:clamp(56px,5vw,80px);box-shadow:0 24px 44px -26px #0008}
.who .reel-wrap{position:relative;overflow:hidden;margin-top:-34px;padding:14px 0 44px}
.who-vids{display:grid;grid-template-columns:1fr 1fr;margin-top:clamp(56px,6vw,90px)}
.film-card{position:relative;overflow:hidden;background:#0c0e0a;aspect-ratio:4/3;color:#fff}
.film-card video{width:100%;height:100%;object-fit:cover;transform:scale(1.14)}
.film-card figcaption{position:absolute;left:0;right:0;bottom:0;padding:90px clamp(20px,3vw,44px) clamp(20px,2.6vw,36px);background:linear-gradient(0deg,rgba(0,0,0,.72),transparent);font-size:15px}
.film-card b{display:block;font-size:clamp(38px,5vw,76px);line-height:1;letter-spacing:-.05em;margin-bottom:10px}

/* strategy */
.do-split{display:grid;grid-template-columns:1fr 1fr;align-items:stretch;padding:0;min-height:min(88svh,820px)}
.do-text{padding:clamp(72px,8vw,120px) var(--gutter);display:flex;flex-direction:column;justify-content:center}
.do-img{width:100%;height:100%;object-fit:cover;background:#ddd}
.keys{display:flex;flex-wrap:wrap;gap:8px;margin-top:clamp(26px,3vw,40px)}
.keys li{font-size:15px;border:1px solid var(--line);border-radius:2px;padding:8px 12px;background:#ffffff66}

/* video */
.do-film{min-height:92svh;display:flex;flex-direction:column;justify-content:flex-end;padding:110px var(--gutter) clamp(44px,5vw,72px)}
.do-film.photo:after{background:linear-gradient(0deg,rgba(0,0,0,.62),rgba(0,0,0,0) 62%)}
.clips{display:grid;grid-template-columns:repeat(4,1fr);background:var(--ink)}
.clip{position:relative;overflow:hidden;aspect-ratio:4/5;color:#fff;background:#0c0e0a}
.clip video,.clip img{width:100%;height:100%;object-fit:cover}
.clip img{object-position:50% 20%}
.clip figcaption{position:absolute;left:0;right:0;bottom:0;padding:60px clamp(14px,1.6vw,24px) clamp(14px,1.6vw,22px);background:linear-gradient(0deg,rgba(0,0,0,.72),transparent);font-size:clamp(15px,1.3vw,19px);font-weight:500;letter-spacing:-.01em;line-height:1.2}

/* websites */
#websites{padding-inline:0;padding-bottom:clamp(60px,6vw,90px)}
#websites .inner{padding-inline:var(--gutter);max-width:calc(var(--wrap) + 2*var(--gutter))}
.web-frame{border-radius:6px;overflow:hidden;background:#26292a;box-shadow:0 30px 60px -28px #000;margin-top:clamp(36px,4vw,60px)}
.web-frame video{width:100%;aspect-ratio:16/9;object-fit:cover;object-position:top}
.sites{margin-top:clamp(24px,2.6vw,36px)}
.site-track{animation-duration:64s}
.site{width:clamp(280px,31vw,500px);flex:none;margin-right:22px;padding:0;text-align:left;border-radius:4px;overflow:hidden;background:#26292a;transition:transform .3s}
.site:hover{transform:translateY(-6px)}
.bar{display:flex;align-items:center;gap:5px;height:24px;padding:0 10px;background:#2f3233}
.bar i{width:5px;height:5px;border-radius:50%;background:#6c706b}
.site img{width:100%;aspect-ratio:16/10;object-fit:cover;object-position:top}

/* ads: the two ad managers, then a few of our best */
.ui-row{display:grid;grid-template-columns:1fr 1fr;gap:clamp(12px,1.5vw,22px);margin-top:clamp(36px,4vw,60px)}
.ui{display:block;text-align:left;border-radius:6px;overflow:hidden;background:#fff;box-shadow:0 22px 44px -26px #0009,0 0 0 1px #0000000f;transition:transform .3s}
.ui:hover{transform:translateY(-4px)}
.ui>img{width:100%;height:auto;aspect-ratio:1.94;object-fit:cover;object-position:top}
.ui-bar{display:flex;align-items:center;gap:9px;height:42px;padding:0 14px;font-size:14px;font-weight:500;color:var(--ink);border-bottom:1px solid #0000001a}
.ui-bar img{width:18px;height:18px;object-fit:contain}
.best-label{margin-top:clamp(40px,4.4vw,64px);font-family:var(--serif);font-style:italic;font-size:clamp(26px,2.6vw,38px);line-height:1.1}
.ad-reel{margin:clamp(16px,1.8vw,24px) calc(50% - 50vw) 0;padding:6px 0 30px}
.ad-track{animation-duration:34s}
.ad{position:relative;display:block;flex:none;width:clamp(170px,17vw,250px);margin-right:clamp(10px,1vw,16px);border-radius:6px;overflow:hidden;box-shadow:0 18px 30px -18px #0008;transition:transform .3s}
.ad:hover{transform:translateY(-6px)}
.ad img{width:100%;height:auto;aspect-ratio:4/5;object-fit:cover}
.ad-play{position:absolute;right:10px;bottom:10px;width:34px;height:34px;border-radius:50%;display:grid;place-items:center;background:rgba(255,255,255,.92);color:var(--ink);font-size:11px;padding-left:2px}

/* results */
.gradient{background:radial-gradient(ellipse at 70% 40%,#292d43 0,#101311 65%);color:var(--paper)}
#results .eyebrow{color:var(--accent)}
.said p{font-family:var(--serif);font-style:italic;font-size:clamp(38px,6vw,92px);line-height:1.04;letter-spacing:-.02em}
.said cite{display:block;font-style:normal;font-size:16px;margin-top:20px;opacity:.8}
.ben-film{position:relative;display:block;width:100%;margin-top:clamp(36px,4vw,60px);border-radius:4px;overflow:hidden;background:#000;text-align:left}
.ben-film img{width:100%;height:auto;aspect-ratio:16/9;object-fit:cover;transition:transform .5s}
.ben-film:hover img{transform:scale(1.02)}
.ben-play{position:absolute;left:16px;top:16px;display:inline-flex;align-items:center;gap:12px;background:var(--paper);color:var(--ink);padding:12px 16px;border-radius:2px;font-size:15px;font-weight:500}
.ben-play i{font-style:normal;font-size:12px}

/* chat */
.close{background:var(--panel)}
.lead-layout{display:grid;grid-template-columns:.9fr 1.1fr;gap:6vw;align-items:center}
.close h2{font-size:clamp(52px,7.4vw,120px);line-height:.98}
form.lead{background:#fff;border:1px solid var(--line);padding:clamp(22px,3vw,40px);border-radius:4px}
.lf-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.lf{display:grid;gap:7px;font-size:14px;font-weight:500;color:var(--ink)}
.lf input,.lf select{width:100%;min-height:48px;padding:12px 14px;border:1px solid var(--line);border-radius:2px;background:var(--paper);color:var(--ink);font-size:16px;letter-spacing:0;text-transform:none}
.lf input::placeholder{color:#8d8f88}
.lf-wide{grid-column:1/-1}
.lf-submit{margin-top:22px;width:100%;justify-content:center}
.lf-note{display:flex;align-items:center;gap:14px;margin-bottom:24px;padding-bottom:20px;border-bottom:1px solid var(--line)}
.lf-note img{flex:none;width:60px;height:60px;border-radius:50%;object-fit:cover;background:var(--paper)}
.lf-note p{font-size:16px;color:var(--muted);line-height:1.5}
.lf-note a{border-bottom:1px solid var(--line)}
.lf-err{color:#b03636;font-size:13px;margin-top:14px}
.lf-ok{font-size:17px;margin-top:6px}



/* footer */
footer{background:var(--ink);color:var(--paper);padding:56px var(--gutter)}
footer .inner{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:22px 26px;font-size:13px}
footer img{height:34px;width:auto}
footer nav{display:flex;gap:10px 26px;flex-wrap:wrap}
.foot-pages{order:3;flex-basis:100%;color:#b4b8b1;padding-top:22px;border-top:1px solid #ffffff22}
footer small{order:4;color:#8b8f87;font-size:12px}

/* reveal */
.rv{opacity:0;transform:translateY(18px);transition:opacity .7s ease,transform .7s cubic-bezier(.2,.7,.2,1)}
.rv.in{opacity:1;transform:none}

/* lightbox */
.lightbox{position:fixed;inset:0;z-index:60;display:none;flex-direction:column;background:rgba(10,11,10,.94);color:var(--paper)}
.lightbox.open{display:flex}
.lb-head{padding:18px var(--gutter);display:flex;justify-content:flex-end}
.lb-head button{font-size:11px;letter-spacing:.12em;text-transform:uppercase;border:1px solid #666;padding:11px 18px;border-radius:30px}
.lb-body{flex:1;min-height:0;display:grid;place-items:center;padding:0 var(--gutter) 40px}
.lb-body video,.lb-body img{max-height:82vh;max-width:min(1300px,100%);width:auto;background:#000}



/* small laptops: a touch smaller headline so the floating kit clears Joel */
@media(min-width:901px) and (max-width:1180px){.hero h1{font-size:min(5.5vw,12vh)}}
@media(max-width:900px){
  :root{--gutter:6vw}
  h1{font-size:clamp(28px,9.2vw,76px)}
  .hero{padding-top:24px}
  .hero-brand{margin-bottom:auto;padding-bottom:16px}
  .top:not(.past) .top-links{visibility:hidden}
  /* phones: Joel fills the gap between the logo and the headline, so he shrinks on short screens instead of disappearing */
  .hero-joel{position:relative;right:auto;bottom:auto;align-self:stretch;flex:1 1 0;min-height:120px;max-height:330px;height:auto;aspect-ratio:auto;margin-bottom:-64px;-webkit-mask-image:linear-gradient(#000 78%,transparent);mask-image:linear-gradient(#000 78%,transparent)}
  .hero-joel>*{object-position:right bottom;top:auto;height:70%}
  .hero-logo{height:clamp(42px,13.5vw,76px)}
  .hero-clients-in{display:block;padding:0 var(--gutter) 12px}
  .hero-clients-in .wall{display:none}
  .hero-clients .wall-mq{display:block;order:-1;padding:14px 0 10px}
  .hero-clients{display:flex;flex-direction:column}
  .cred{font-size:13px}
  .cred em{display:inline;font-size:22px;margin:0 4px 0 0;vertical-align:-1px}
  br.d{display:none}br.m{display:inline}
  .who-head{grid-template-columns:1fr;align-items:start}
  .who-head>div{padding-bottom:0}
  .do-split,.lead-layout{grid-template-columns:1fr}
  .do-img{aspect-ratio:1;height:auto}
  .do-split{min-height:0}
  .clips{grid-template-columns:1fr 1fr}
  .top-links a:not(.cta){display:none}
}
@media(max-width:900px) and (max-height:480px){.hero-joel{display:none}}
@media(max-width:650px){
  br.m{display:inline}
  .wide{display:none}
  .do{padding-block:64px}
  .top .logo{height:28px}
  .top-links .cta{font-size:13px}
  /* hero: two buttons on one row, so the footage and Joel keep the room */
  .hero-actions{display:grid;grid-template-columns:1.15fr 1fr;gap:10px;margin-top:20px}
  .hero-actions .btn{width:100%;padding:14px;gap:10px;font-size:14px}
  .hero>.inner{padding-bottom:22px}
  .cred{font-size:12px}
  /* who: Joel is already in the hero, so go straight to him with clients */
  .who{padding-top:64px}
  .who-film{width:100%;margin:28px 0 0}
  #who h2{font-size:9.4vw}
  .who .reel-wrap{margin-top:20px}
  .snap{width:74vw}
  .who-vids{grid-template-columns:1fr;margin-top:24px}
  .film-card{aspect-ratio:4/3.2}
  .film-card figcaption>span{display:block;font-size:14px;line-height:1.45}
  /* strategy */
  .do-text{padding-block:64px 40px}
  .keys{display:grid;grid-template-columns:1fr 1fr}
  .keys li{text-align:center}
  /* video: enough film to read, then the clips */
  .do-film{min-height:66svh;padding-top:80px}
  /* ads: zoom into each screen so it reads on a phone. Tap opens the whole screen. */
  .ui-row{grid-template-columns:1fr}
  .ui>img{aspect-ratio:auto;width:158%;max-width:none;object-fit:initial}
  .ui:first-child>img{margin-left:-54%}
  .ui-bar{height:38px;font-size:13px}
  .ad{width:42vw}
  .ad-track{animation-duration:30s}
  .best-label{margin-top:36px}
  /* results */
  .ben-play{left:10px;top:10px;padding:9px 12px;font-size:14px}
  .said cite{font-size:15px;margin-top:14px}
  /* form */
  .close h2{font-size:15vw}
  .lead-layout{gap:28px}
  form.lead{padding:18px}
  .lf-note{margin-bottom:18px;padding-bottom:16px}
  .lf-note img{width:52px;height:52px}
  .lf-note p{font-size:15px;line-height:1.4}
  .lf-grid{grid-template-columns:1fr;gap:12px}
  .lf input,.lf select{min-height:46px;padding:10px 12px}
  .lf-submit{margin-top:16px}
  /* footer */
  footer{padding-block:40px}
}
@media(max-width:360px){
  .hero-actions{grid-template-columns:1fr}
}
@media(prefers-reduced-motion:reduce){*,*:before,*:after{animation:none!important;transition:none!important}html{scroll-behavior:auto}}